The article describes selected participants, their perceived educational needs and barriers to Extension participation. Data were collected from 377 rural women in Shurugwi District, Zimbabwe using face-to-face interviews. A reliable and valid researcher-developed survey instrument elicited three categories of information from the participants: (a) demographic data, (b) perceived barriers participation, (c) assessments of self perceived amount of “knowledge” for agricultural production and assessments of self perceived level of “importance” in agricultural production. Perceived educational needs were assessed using the Borich (1980) needs assessment model. Findings revealed that rural women’s highest educational needs were in nutrition knowledge, access to land and credit, and outstanding barriers to Extension participation were transportation, lack of information, and time constraints. Results of the study can help AGRITEX in placing its priorities on the items that were ranked high to meet the needs of rural women, attract a wider audience, and lead to the success of Extension programs in Zimbabwe.


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