The Agricultural Systems Technology and Education (ASTE) Department, at Utah State University (USU), offers a Master of Science degree for International Agricultural Extension Specialists with an administration emphasis. This degree option prepares students for administrative positions in international agriculture; however, a recruitment and retention strategy had not been designed or implemented. The goal of this project was to develop and implement a strategic plan to enhance the International Agricultural Extension Specialist option. The following recruitment and retention tools were developed: 1. a recruitment strategy; 2. a student and country information guide; a student organization; an ASTE student data base; and 5. promotional recruitment materials: a brochure outlining requirements, a mailing list of international student sponsors, a newsletter for current students and alumni.
The strategic plan constitutes the beginning of a structured recruitment and retention strategy. However, these materials and the overall strategy must be monitored, evaluated, revised, and marketed.