A comparative analysis of the use of videos versus traditional extension agent techniques (in dissemination of rice cultivation practices in Ogun State, Nigeria) was conducted during the growing season of 2006. A multi-stage sampling procedure, a quasi-experimental pre and post test, and control design was applied. The first group was exposed to training on rice cultivation practices on a one hour video presented in the local language. The second group was taught by an extension agent. Primary data were generated between March and June 2006 through an interview with individual farmers based on a four-page structured questionnaire. The data were analyzed using frequency counts, percentages, t-test and one-way analysis of variance. The results showed that video was preferred to the traditional extension agent. A significant difference existed in the knowledge gained after training between video and agent-taught groups (t = 1.95, df71 p < 0.05). One-way analysis of variance showed that there was a significant difference in the knowledge gained after the three exposures to video training (F = 5.78, p < 0.05). The author recommends that video be used to disseminate agricultural information as a supplement to agent contact, in order to alleviate the problems of low extension agent-farmers’ ratios and to promote beneficiary funding of extension services as farmers buy the videotapes.


Video, Extension agent, Training techniques, Information dissemination, Rice cultivation practices, Quasi experimental design, Nigeria


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