The research study focused on exploring the relationships between gender roles and delivery strategies in two villages in northeastern Mexico. The researcher used qualitative research and participatory rural appraisal techniques to gather data over a three-month period. The researcher investigated the roles of men and women in agriculture and natural resources, and the level of importance of chosen delivery strategies according to gender and community. The roles of women in both communities are related to household tasks, the processing of agricultural products, and childcare, while those of men in both communities are associated with production agriculture, as well as with marketing agricultural products. Men and women in both communities favored hands-on delivery strategies that included a social component. The results of this study cannot be generalized, as they varied according to gender and community, but researchers and extension personnel may utilize participatory rural appraisal techniques employed in the study in other communities to determine culturally appropriate delivery strategies and extension topics, fostering greater functional success in extension programs.

Keywords: Extension, Delivery Strategies, Gender Roles, Qualitative Research, Mexico


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