The research described in this paper was conducted as part of a three-year UniversityAffiliations Program funded through Educational and Cultural Affairs Office, USDepartment of State Department (formerly USIA). The research team from Iowa StateUniversity used photo elicitation as a vehicle for conducting interviews with rural peasants inChina to determine their top concerns or “care abouts” for the future of their village. Thepurpose of the was to evaluate the process of using photo elicitation as a research tool and tocompare peasant responses and Zhejiang University graduate student and professorresponses to the question of the village peasants’ “care abouts.” This research was designedto initiate a dialogue with Zhejiang University regarding the importance of communicationbetween extension agents and villagers in clarifying needs and setting priorities.

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